Page 350 - Foundations of Learning, 4th Edition (Revised)

5. List words or phrases that describe your team.
6. Brainstorm on what logos could represent the idea you agreed upon in Step 5.
7. From the list generated in Step 5, choose three words or phrases that best describe the uniqueness of

your team. Draw a circle around these three words or phrases. What idea do they suggest?
8. Circle two words from that list that when paired together, produce tension between them. This will

help you become more creative by getting you out of your box and helping you view the world with
a different perspective. Think of “tension pairings” such as a bubbly wrench or an angry flower. Does
this process begin to suggest new images for your logo?
9. Decide on your logo, sketch it, and submit it, along with your two characteristics of a good logo.
10. Answer the Critical Thinking Questions as a team.
11. Use the responses to the Critical Thinking Questions as the basis for a two-page team report about the
team’s performance during this activity.

INFORMATION

A logo, if good, etches itself into the memory. Think of the Nike® “whoosh” and the McDonald’s® arches.
For this activity, your team will first decide on the characteristics of a good logo and then come up with a
logo that represents your team. Logos should be in black and white, so use only pencils or pens and white
paper.
After submitting your logo, each logo will be judged. Points will be awarded according to the criteria below:

Does it provide the message the team wants to give about themselves? (1-5 points)
Is it memorable? (1-5 points)
Is it easy to reproduce? (1-5 points)
Is the presentation clear? (1-5 points)

344 Foundations of Learning