As part of our new strategic plan,

we have reassessed our values,

vision, and mission.

We’d like to share the results with you and invite you to read our article on page 2, where we offer some additional thoughts about the "hows" and "whys" of this relatively new and incredibly effective process.

VISION

Pacific Crest is the leader and preferred strategic partner of higher education institutions in building human and organizational capacity in learning, teaching, mentoring, designing instruction, measuring, and assessing.

MISSION

Pacific Crest improves the quality of educational outcomes by building capacity of individuals and institutions through transformational educational leadership, professional development, innovative tools and publications. Pacific Crest empowers its employees and associates, expands its resources, and provides value to its stakeholders.

VALUES

  • Learning Culture Continuous acquisition and sharing of information, skills and understandings to both preserve and expand knowledge, to foster growth and to improve performance.

  • Respect Appreciation of individuals: their value, knowledge, unique capabilities and potential; and their current limitations as well as their ability to improve future performance.

  • Open Communication Proactive, transparent, positive, appropriate, and comprehensive sharing of ideas and suggestions to foster discussion and understanding.

  • Excellence Outstanding achievement based on continuous improvement in quality, processes and performance.

  • Integrity Adherence to the highest ethical standards.

  • Innovation Advancement and creative adaptation of new ideas, tools, and strategies.

  • Scholarship Expansion of educational practices through the application of research findings, engagement in research, and its dissemination.